Since 2011, when Aaron Ross and Marylou Tyler released the now famous book, Predictable Revenue: Turn Your Business Into A Sales Machine With The $100 Million Best Practices of Salesforce.com, sales/business development programs and departments have become virtually standard for growth-focused companies. But, most companies are doing it wrong - and it's killing their growth efforts.
It's not that they're doing things wrong, it's that they are doing the wrong things. All sales development programs are not created equal. Success requires that you implement the right playbook for the game that you are playing.
In this webinar, we'll share: