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In 25 years, working with thousands of businesses, I’ve learned two important things:

1.  Entrepreneurs, by and large, love strategy.
2.  Clarity of tactics and execution are what actually win the game.

It should be noted that you can’t have clarity without solid strategy, but small and mid-market business (SME) regularly make the mistake of overemphasizing strategy, and under-allocating time and attention to addressing tactics.

This typically results in plans that are far too complicated to gain any traction.  Employees end up with so many tactics and measurements that they focus on nothing, and get overwhelmed by the whirlwind of their daily jobs.  Executives then get frustrated and either complain about their people, complain about (and redevelop) their strategy, or both. 

In my experience, the cause of the problem often has nothing to do with their people or their strategy.  The cause is complexity.  This is true whether you’re an executive planning for your organization, or a salesperson putting your own plan together. 

Downloading this workbook will provide a simple structure that will allow you to clearly outline and communicate your critical objectives and the actions you and your team need to take to achieve them.

 Grab your own workbook now by filling out the form on the right.

Download Your Workbook Now!