Use this tool to ensure that you're allocating your sales and marketing resources effectively and driving the results you desire.
Understanding your costs is crucial to creating a system that produces consistent, sustainable and scalable b2b sales results. Unfortunately, very few small and mid-sized companies understand their sales cost structure well enough.
This creates two potential problems (one obvious and one not-so-obvious):
This simple-to-use calculator allows you to quickly determine what you should be investing to create sales opportunities so that you can assess your strategies and tactics and ensure you're getting the best return for your investment.