Over the last 20 years, we've seen the impact that too much friction, poorly designed systems & other conflicts have - you're working too hard, spending too much and taking too much risk for the sales & revenue growth you're getting.
The core approach for serious sales and marketing teams over the last decade can be boiled down to two words: Do More. Stop for a moment and think about how much each member of your revenue generation team does compared to what they did 3, 5, or 10 years ago?
There are two problems with this approach:
The impact of reducing friction positively impacts your efforts in a multitude of ways, in a manner that reduces the effort required to grow.