Eliminating Friction: Increase The Impact of Your Sales, DemandGen & Marketing Efforts by 1/3rd (or more)

Your Sales, Marketing & Customer Team Is Losing 15 - 35% Productivity

Over the last 20 years, we've seen the impact that too much friction, poorly designed systems & other conflicts have - you're working too hard, spending too much and taking too much risk for the sales & revenue growth you're getting.

The core approach for serious sales and marketing teams over the last decade can be boiled down to two words: Do More. Stop for a moment and think about how much each member of your revenue generation team does compared to what they did 3, 5, or 10 years ago?

There are two problems with this approach:

• Teams are maxed out. They can’t do “more”. We’ve gone beyond the point of diminishing returns.
• The focus on "more" doesn't address the fundamental problem that's dragging your efforts. Without addressing and eliminating (or at least mitigating) the negative friction points within your sales, marketing and customer service/success processes you'll only gain a fraction of the impact for the actions and efforts you're putting forth.

The impact of reducing friction positively impacts your efforts in a multitude of ways, in a manner that reduces the effort required to grow.