This easy-to-use tool will help you align your content with the journey your personas are taking on their way to making a purchasing decision.
Content without context is well...just content. It is important to have content available for all of your buyer personas that aligns with their buyer's journey.
Keeping track of the content you have and where it fits in the journey can be overwhelming. That's why we have created this easy-to-use guide to help you create a content map for your organization. A content map serves as a guide that helps you keep track of how much content you have, who it was created for and where it fits in the buyer's journey. Having this information readily available will allow you to more effectively plan your long-term content strategy and ultimately generate more leads!