When You Know Your Who, Everything Else is Easier
Defining your ideal customers and understanding how they think, act and buy is a key part of building your marketing and sales approach.
Creating buyer personas is a way to document the information and easily share it with your team.
Having a buyer persona enables you to:
While building buyer personas is critical to your marketing and sales success, it is not easy! That’s why Imagine created this workbook. It walks you through the process of identifying, creating and documenting your buyer personas. It is easy to use and share with your team.
The workbook includes definitions, fillable worksheets and an example.