Here are the best practices, data and playbook to building a B2B sales process that creates scalable growth.
The B2B sales world has undergone radical change. Two trends are driving this change:
Successful selling in the B2B world has gotten increasingly complex and challenging. Companies must address sales growth with a more comprehensive game plan than they have in the past.
This ebook is based upon two years of research conducted by Imagine Business Development into the what and the how of scalable sales growth.